Stop letting un-tracked leads and stale creative drain your ad spend.
Specialized Meta Ads management for roofing, HVAC, remodeling, and home service contractors. We bring institutional precision to your local service business.
Illustrative example — not a specific client result
Inside the Free Audit
Book Your Free Audit
Pick a time below — 30 minutes, no cost, no obligation.
A 30-minute working session, not a sales pitch.
The Silent Leaks in Your Ad Account
Most home service campaigns fail for one of these three reasons. We identify them before spending a dime.
Stale Creative
Ads running unchanged for years. Ad fatigue sets in, causing your cost-per-lead to steadily climb while lead quality plummets.
The Tracking Gap
No pixel or proper conversion API installed. You're flying blind, letting Meta's algorithm guess who your ideal customer is.
Hidden ROI
No way to verify real return on investment. You know you're spending money, but you can't tie specific revenue back to specific campaigns.
How It Works
Four steps, starting with a free look at your account — no commitment required.
Free Audit
I check your Pixel, tracking, ad spend, and creative — no cost, no obligation.
Custom Mockup
I build a real example of what a fixed version of your ad would look like.
Strategy Call
We walk through the audit and the mockup together, and decide if it's a fit.
Launch & Report
Campaign goes live, tracking is fixed, and you get straight monthly reporting.
Calculate Your Potential Revenue
Move the sliders to match your business. Simple math on cost per lead, set rate, close rate, and average ticket — no guesswork.
What you pay Meta each month. Doesn't include our management fee.
Leads typically land between $50 and $150 depending on trade and market.
Share of raw leads your team turns into booked appointments.
Share of appointments that turn into a signed job.
Your average revenue per job from these leads.
This is an estimate, not a promise. These are simple calculations based on the numbers you selected — not a guarantee of results. Real cost per lead, set rate, close rate, and ticket size vary by market, season, offer, and how quickly your team follows up.
The Offer
A flat monthly retainer. Month-to-month — no long-term contract. If it's not working, you're not locked in.
A note from Northstar
I run Meta ads for home service businesses — roofing, HVAC, remodeling, and similar trades. No agency roster, no account handed off to a junior. Every audit and every account is mine. If your ads aren't tracked and your creative hasn't changed in years, that's exactly what I look for, and it's exactly what the free audit will show you.
See the Audit in Action
A short walkthrough of exactly what I check — Meta Pixel, ad creative, tracking setup — on a real account.
Frequently Asked Questions
How much ad spend do I need?
Depends on your market and how many jobs you want per month — we'll figure out the right number together on your audit call.
Do I need to provide the photos and videos?
Just send whatever you've already got — before/after job photos, phone footage. Real work always converts better than stock.
How long until I see leads?
Depends on your account and market — I'll walk you through a realistic timeline on the call, not a generic promise.
Is there a long-term contract?
No. Month-to-month. If I'm not making you money, you shouldn't be paying me.